The Wisconsin Foundation and Alumni Association (WFAA) is recruiting for a technically-savvy Senior Digital Experience Specialist to join our Digital Experience team. WFAA’s Digital Experience team is responsible for ensuring a seamless experience for constituents and operational excellence across all of our digital platforms and channels.
The Senior Digital Experience Specialist will work closely with colleagues to develop and distribute email campaigns for WFAA, its alumni chapters, and campus partners. WFAA uses Salesforce Marketing Cloud as our primary email marketing platform and the ideal candidate will have experience building emails, automations, and journeys in Marketing Cloud as well as experience with AMPscript and Marketing Cloud data structures. The Senior Digital Experience Specialist also works with colleagues to strategize, develop and execute digital content concepts for WFAA and its alumni chapters. To do so effectively, candidates must be comfortable working with HTML and CSS and have a solid understanding of fundamental web technologies. As someone in regular contact with alumni chapter leaders and internal stakeholders, customer service and effective communication skills are critical for success in this role.
Email production and distrubution
Web content production
Digital marketing consultation and training
WFAA is committed to provide our employees with an environment that is inspiring, creative and respectful. We offer competitive pay and an excellent benefits program, which includes a 10% 401k contribution after 1 year of service!
Just as the university community benefits from differing viewpoints, perspectives, and experiences, inclusion and diversity are imperative for the success of our mission. WFAA values people and the differences that they bring to the organization, and creates an environment in which all staff members and constituents feel respected and have opportunities to thrive.
The Wisconsin Foundation and Alumni Association is an Equal Opportunity Employer *The Wisconsin Foundation and Alumni Association (advanceuw.org) is the “doing business as” name of the merged organization comprising the University of Wisconsin Foundation (supportuw.org) and the Wisconsin Alumni Association (uwalumni.com). Its legal corporate name is registered as the University of Wisconsin Foundation.