Senior Marketing Coordinator/ Marketing Coordinator

Doesn’t every marketer want to work on a passion brand? One that is recognized and adored by it audience. One that instantly evokes high energy and positive emotions.

Now is your chance.

As a Senior Marketing Coordinator, you will lead and inspire teams to achieve great outcomes while working across a wide-range of programs all with a singular mission — advancing UW-Madison as one of the world’s greatest universities.

Bring your enthusiasm, positive approach, and big ideas. In return, you’ll be energized by a thriving environment and a beautiful campus that is uniquely the University of Wisconsin.

Want to learn more? Read below. 

Job Summary:

Leads the development of marketing strategy and execution for a wide range of programs across several engagement/advancement portfolios. Recognized as a strong partner and team leader, this role requires an enthusiastic, positive, idea generator who can motivate, influence and mobilize team members to achieve business outcomes. This role ensures successful and timely completion of projects through the utilization of project management software. This position is a hybrid role and will require you to work in the office at least two days weekly.


Please note: We can hire this position as a Marketing Coordinator or Senior Marketing Coordinator, depending on the skills and experience of the selected candidate.

Who is WFAA?
The Wisconsin Foundation and Alumni Association is a private, nonprofit corporation that encourages individuals and organizations to make gifts to the university and to connect with the UW. In 2014, the UW Foundation merged with the Wisconsin Alumni Association® to better serve a growing population of UW alumni and donors. We believe that private support grows out of good relationships between campus leaders, faculty and program staff who need support, and the alumni and friends who want to invest in UW–Madison. We provide important engagement opportunities to link UW–Madison alumni to each other and to their alma mater, building a strong community of Badgers.

Diversity and Inclusion:

Just as the university community benefits from differing viewpoints, perspectives, and experiences, inclusion and diversity are imperative for the success of our mission. WFAA values people and the differences that they bring to the organization, and creates an environment in which all staff members and constituents feel respected and have opportunities to thrive.  

Primary Responsibilities

Develops marketing plans and strategies:

  • Manages strategy development and marketing plans for several portfolio teams. 
  • Develops integrated marketing plans across digital, print, publications, social, and other marketing mix elements and ensure seamless integration across channels.
  • Explores and seeks out opportunities for sophisticated digital campaigns using Marketing Cloud, SMS, and other digital platforms. 
  • Reviews and advises on creative marketing materials. 
  • Delivers appropriate business rationale and analysis to support specific program/event/communication opportunities. 
  • Identifies target audiences and develops segmented criteria for marketing communications.
  • Works collaboratively with partners to develop comprehensive project, program, and tactical briefs.
  • Coordinates the development, production, and delivery of marketing collateral. 

Leads Teams to Successful Outcomes:

  • Works collaboratively with partners to establish and communicate project requirements, priorities, and schedules. 
  • Managing dozens of projects at one time.
  • Leads cross-functional teams utilizing exceptional project management skills.
  • Proactively identifies challenges and seeks out solutions. 
  • Understands down-stream impacts and subsequent next steps. 
  • Demonstrates resourcefulness when problem solving. 
  • Possess adaptability and flexibility. 
  • Utilize project management and CRM systems to establish schedules and campaigns and monitor project progress. 

Monitor and track key performance indicators:

  • Runs performance reports and works with division team members to measure initiative success.
  • Reports KPI to team members, cross-functional partners, and leadership. 

Synthesize relevant data to help inform insights:

  • Utilizes data to drive strategic recommendations leading to improved performance.
  • Conducts A/B tests, journeys, and develops and run reports for a deeper understanding of results through Marketing Cloud.
  • Coordinates the flow of data/information between internal teams and external partners Collects and summarizes qualitative and quantitative data from multiple sources.
  • Mines and research secondary sources including social media channels, consumer feedback channels, and industry/trend reports. 
  • Identifies trends related to consumer experience and variations across time periods, geographies, and customer segments.

Requirements and Qualifications

Required Qualifications:

  • Bachelor’s degree or equivalent experience.
  • 3+ years’ experience in Marketing or related field.
  • Superior project management and communication skills.

Other Qualifications:

  • Knowledge of marketing best practices, brand value, and marketing strategies and tactics, including writing and developing marketing plans.
  • Experience with or the desire to learn about direct response marketing.
  • Project management software experience; Adobe Workfront preferred.
  • CRM software experience; Salesforce preferred.

WFAA is committed to providing our employees with an environment that is inspiring, creative, and respectful. We offer competitive pay and an excellent benefits program, which includes a 10% 401k contribution after 1 year of service!

The Wisconsin Foundation and Alumni Association is an Equal Opportunity Employer *The Wisconsin Foundation and Alumni Association ( is the “doing business as” name of the merged organization comprising the University of Wisconsin Foundation ( and the Wisconsin Alumni Association ( Its legal corporate name is registered as the University of Wisconsin Foundation.