Mission and Values

Driven to help the UW change lives.

Our Mission

WFAA exists to promote the welfare of and advance the objectives of the University of Wisconsin–Madison by encouraging the interest, engagement, and financial support of alumni, donors, and friends in the life of the University and with each other.

Our Values

Our values reflect shared commitments that WFAA employees make regarding how we conduct ourselves and our work.

  • We are serious about delivering results.
  • We work together as a team and with our campus partners.
  • We are committed to alumni, donors, volunteers, and others who count on us.
  • We are open-minded.
  • We create a positive and inclusive work environment.

What Is Advancement?

Higher education institutions are increasingly dependent on enduring support from alumni and friends. Advancement is the term that best defines the work that we do to provide that support to the UW. Our team works to foster good-will toward the university; encourage ongoing philanthropic support; and partner with business leaders, community members, and other external constituencies to build affinity for the university.