Alisa Robertson ’94, MBA’03

Alisa is president and CEO of the Wisconsin Foundation and Alumni Association, a role she assumed on January 1, 2025. Alisa leads the organization in advancing the University of Wisconsin–Madison through philanthropy, alumni engagement, and investment management. She partners with the WFAA Board, donors, and university leadership to strengthen relationships and deliver meaningful impact. Alisa joined WFAA as chief of staff in 2011 and became president in 2022. Previously she oversaw the university’s $4.2 billion All Ways Forward comprehensive campaign. Before joining WFAA, Alisa served as associate dean for external relations at the Wisconsin School of Business, where she led marketing, alumni relations, and annual giving. She has more than 20 years of experience in nonprofit leadership, fundraising, and stakeholder engagement and holds a bachelor’s degree in English and an MBA from the University of Wisconsin–Madison.