Alisa Robertson ’94, MBA’03

President and Chief Advancement Officer

Alisa joined the Wisconsin Foundation and Alumni Association as chief of staff in 2011 and became president in 2022. Prior to joining WFAA, she was the associate dean for external relations at the Wisconsin School of Business, where she led the school’s marketing, alumni relations, and annual giving teams. At WFAA, Alisa oversaw the University of Wisconsin’s $4.2 billion All Ways Forward comprehensive campaign, which launched publicly in 2015 and ran through 2021. As president, she works closely with campus leaders on principal gift development, and she oversees WFAA’s development, alumni engagement, marketing, advancement services, and human resources teams. Alisa received a bachelor’s degree in English and an MBA from the University of Wisconsin–Madison.